Social Media Specialist is expected to successfully attract and continually interact with targeted communities and networks users. The specialist is to gradually achieve rewarding customer engagement and build loyalty, enhance website traffic and boost revenue by strategically exploiting all aspects of the social media marketing roadmap. The responsibilities of the social media specialist would include
- Evolve and implement the right social media strategy through competitive research, platform selection, setting standards, messaging and target audience identification
- Create, publish and share daily content (original text, images, video or HTML) that builds significant connections and inspires community members to take action
- Create and optimize company pages with regard to each platform to increase the exposure of company’s social content
- Create editorial calendars and posting schedules
- Constantly improve by analyzing the appropriate social data/metrics, insights and best practices, and then acting on the researched information
- Collaborate with other departments (customer relations, marketing, sales etc) to manage online reputation, identify key players and coordinate actions
- Keep track of competitor activities on social media
The job requirements of a social media specialist are:
- Proven years of experience in social media and/or related field
- Excellent consulting, writing, editing (photo/video/text), presentation and inter-personal skills
- Knowledge of handling social analytics tools
- Fair knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major social media channels
- Positive attitude, determination to succeed with good multitasking and organizational ability
Social media like Facebook, Twitter, Instagram, LinkedIn, Pinterest etc are gaining in popularity. Believe it or not, the majority of people use at least one or more of these sites. Given that opportunity, businesses everywhere are trying to reach new customers through this medium, and the job options for social media specialists are growing.
Because social media is a relatively new field, there aren’t many marketing degree programs in social media available with universities. But because social media jobs incorporate both marketing and communicating, there are several bachelor’s degree options that can be beneficial to this job. They might include – Marketing, Public relations, Strategic communications, Journalism, English etc. These related traditional degrees from recognized universities will be a first step toward pursing a career in social media.
And, of course, employers will likely want to see that you have a good grip on the major social media sites specifically. Landing a social media job and not being active on at least a few of these sites may make you a less desirable candidate for the job. So consider how you create and manage your own social media persona.