Social media users predominantly log on to make friends, connect with people, gather information and get entertained. If marketers are serious about using social media as a platform to generate leads, they need to suitably readjust the way they engage with customers.
You can generate leads on social media channels provided your audience is there. Do a bit of research to ascertain where your prospective buyers proliferate. The purchase decision of most customers is influenced by the comments that appear in the social media.
You should curate interesting and informative articles on your blogs /website. Closely monitor key words in your industry and prepare a top-ten list every ten days.
Polls are widely acknowledged by many as extremely effective for collecting consumer insight and inducing consumers to get involved with your brand.
Yet another rewarding way to generate leads id to hold social media contests carrying some attractive prizes. Offer free samples that will provide consumers a free taste of your product. Once you do this, they will come back to buy and/or tell their friends.
Please know that Twitter chats attract people who have questions and are interested in your products. Marketers may use Twubs – a site that helps users find appropriate chats based on hashtags. LinkedIn groups are also a gold mine for consumer chats.
Raise questions, initiate conversations and encourage followers to share their content, and then use that content in your marketing materials. Please know user-generated content can work wonders – as they reflect the reviews and opinions of existing customers.
Take steps to keep your business/products top-of-mind among your target audiences. That will eventually generate leads down the marketing funnel.
If you have not used social media as a lead generation tool, you have missed out on a rewarding marketing channel. Your company’s use of social media should align with business objectives. Your social media strategy has to be built to support lead generation, – otherwise it is impossible to track and report positive ROI.
Enlarge your audience with focused social ads. Try to amplify your results with a smart social advertising strategy. Social media ad formats have matured beyond basic engagement metrics.
With the launch of Twitter lead generation cards and Facebook’s revamped objective-based advertising, social ads have repositioned themselves to support valuable lead generations.