The question is often asked why you need Google+ Local Optimization. For one thing, your business can boost its search engine rankings when you optimize your Google+ local pages.
Secondly, the opportunity to acquire greater visibility by focusing on local SEO tactics on Google+ is a guaranteed winning strategy.
Please understand that local customers’ use of Google has become intense in recent times – as several surveys reveal.
59 percent of prospects reportedly use Google + every month to source a reputable local business. Furthermore, 61 percent of these searches result in a purchase.
More and more local businesses are exploiting the potential of Google+ Local Pages. They also try to obtain high rank on the local SERP for priority keywords.
Business organizations are becoming increasingly tech-savvy. Many top brands have started to deploy local SEO techniques for hundreds of locations. Of course, as businesses are getting wiser, competition is becoming more and more acute.
However, great opportunity still awaits you to boost local visibility with some focused Google + local optimization techniques.
When building a business description for any business location, focus on apt keywords instead of overly expatiating on your products, services, brand image etc. This will set your business apart from competitors.
Google has introduced a new interface that allows an unlimited number of characters. However, make it a point to keep your descriptions succinct and crisp. You may also add some visuals to create a bigger impact.
Please know a business’ primary photo is what the potential customer will first view. Make sure your photo is eye-catchy.
Identify and immediately remove duplicate listings – if any. Duplicate listings need to be avoided because they essentially pit your business against itself.
Try to find third party sites where adding listing information can improve Google rankings. Remember Google uses many off-site ranking factors to determine local results.
It is necessary to keep tabs on Google business listings. The beginning of the optimization process demand constant maintenance.
You should be embracing Google+ for the huge boost it can provide to your local marketing efforts. As several studies have demonstrated, enhancing a business’ Google+ Local profile can tremendously help your quest to rank in the top ten local positions.