Creating a business page on Facebook is a simple task taking not more than 15 minutes. The real hard and imaginative work begins only after that. Acquiring fans that are loyal and interested in your business calls for a focused and sustained approach. Your aim should be to create a community for your business and engaging with real users,
If you do proper research, you can find influencers that are experts in your industry and interested in your products/services. Get in touch with them and inspire them in different ways to connect with you.
Building a strong, robust and enduring relationship with influencers can become extremely advantageous for your business. These influencers may be potential customers themselves. The influencers have the power to influence their audience in a way that will lead them to become your clients /fans.
It is important that you create hashtags for your business. As you may be aware, hashtags were first introduced on Twitter. Now, hashtags are all over Facebook and Instagram too. So start using local hashtags and include them in your status updates.
Search for fans who love your business and your products. They are your prospects that will eventually turn into your customers. Cultivate ways whereby your customers become your fans.
It’s the fans that will spend time on your page. Try to capture their attention and post things that will evince their interest. If you go about it the right way, you will earn their like, share and comment or even a post on your timeline.
One of the chief benefits of Facebook is that when users write a status update about your business, all their friends/acquaintances will view it. Imagine the tremendous reach. These friends are expected to respond to an update by making a comment or checking out the site on the internet or even better by coming to your place (meaning your company).
It is your job to motivate users to check-in to your business. Give them an incentive to do so -this way the users themselves will be creating your Facebook content.
It is necessary to tag companies that you work with or companies that may visit your business or even your suppliers. Make it a point to thank them for supporting and offering exceptional services. Most of them will doubtless appreciate it and more importantly they will reciprocate.
If you desire to bring quality fans to your page, use Facebook Ads.
Creating ads for a general audience will not be purposeful. Use judiciously the Facebook tools in order to target the audience of your interest.