How to Use Social Media to Support Your Activism Goals

  Social causes have led people to group together to accomplish their end goals – in unity lies strength. The Civil Rights Movement or the right for American women to vote were successfully organized during the pre-computer era.  With the adherent of social media, such traditional methods may longer yields results. Social media sites like… Continue reading How to Use Social Media to Support Your Activism Goals

Deadly sins of businesses marketing on social media

Experts opine that there are quite a few deadly sins of business marketing on social media. Many of the mistakes, however, are simple errors and cannot be described as deadly sins. Often, it’s a trivial matter of not paying adequate attention to what you are exactly doing. At other times, it’s a lack of knowledge… Continue reading Deadly sins of businesses marketing on social media

The Best Way to Build a Social Media Following For Your Company

Every business house is today aware of the immense benefits of social media marketing and evolving suitable strategies to use social media to capture optimum business. The fact remains that social media is low cost, easy to implement and, most importantly, provides utmost coverage and publicity almost instantly. Businesses, however, must not overlook some likely… Continue reading The Best Way to Build a Social Media Following For Your Company

Twitter Marketing: How to use Twitter for Customer Service

Customer service is fundamental to any business growth. Inside inefficiency, discourtesy and bad service can impede the development of any business. Waiting for a phone call or expecting a visit by company representative and impersonal emails can cause more damage than good for a brand. In this age of the internet, businesses have begun to… Continue reading Twitter Marketing: How to use Twitter for Customer Service

Content Marketing and Social Media Strategies

Content marketing is a strategy in marketing, which is done by creating valuable, consistent and relevant contents for distribution to attract target customers and change the consumers buying behavior. Content marketing can also be termed as the art of communication with your prospects and customers without selling your products and services. It so done by… Continue reading Content Marketing and Social Media Strategies

Lead Generation on Social Media Marketing Sites

Social media users predominantly log on to make friends, connect with people, gather information and get entertained. If marketers are serious about using social media as a platform to generate leads, they need to suitably readjust the way they engage with customers. You can generate leads on social media channels provided your audience is there.… Continue reading Lead Generation on Social Media Marketing Sites

Social Media Marketing: The Influential Tool for Business Promotion

Social media enables you to interact with your target audience and create and share content. Thus, social media offers tremendous marketing opportunities for businesses of all types and sizes. Business organizations have come to appreciate social media as an influential tool for promoting their brand and expanding their customer-base. Businesses can exploit social media to:… Continue reading Social Media Marketing: The Influential Tool for Business Promotion

Social Content Marketing: Why You Need It?

                   As per Social Media Marketing Industry Report, of 2013, more than 80% of marketers have unequivocally stated that social media is essential for marketing their business. Social media enables you to reach both prospective as well as existing consumers – provided you do your social content marketing… Continue reading Social Content Marketing: Why You Need It?

How to Boost Your Business with Social Media Marketing

Though most business organizations appreciate the enormous potential of social media, they are unaware how to boost their business using social media marketing. With social media, your business can be in the right place, at the right time – and more importantly in a cost-effective manner. But the onus is on you to evolve the… Continue reading How to Boost Your Business with Social Media Marketing