Social media is a veritable boon for marketers inasmuch as they enable you to create a community, obtain traffic to your websites and build rewarding relationships. Pinterest stands out as a remarkable platform although it is not utilized as well as it could be.
Please remember that half-life of a Pinterest pin is far longer than a Facebook post or a tweet. Researchers that analyzed almost 1 million blog post headlines discovered that for headlines with over 1,000 shares, Pinterest was responsible for 90% of the total shares. That should be ample proof for the power of Pinterest.
The question, therefore, is – what can you do to increase your reach on Pinterest and gain more engagement and referral traffic. You should learn how to make it easy for your followers to pin images from your website and a number of other ways to expand your reach on Pinterest.
If you wish to expand your reach on Pinterest, you must ensure that it is easy for people to pin images from your blog. Remove any potential barriers that are obstructing people from pinning your content. This way, you will be able to get far better results even with the existing traffic you have.
It is important that you make your images shareable with a click. Wit this facility, your readers will be able to pin images quickly as they read through your content.
Please know that there is a browser extension for Pinterest, which adds a pin button to images. Unfortunately, not everyone uses this facility but there are tools out there to make this easy.
Try to embed pins below your blog posts. When you create a distinct call to action, people are more likely to take the action you want them to take. Try embedding pins below your blog post and see the amazing results.
Before you go ahead with this, it’s worth pondering over what call to action you want to include at the bottom of your blog post. Various blog posts have different goals. Make sure that the tactics fit in with your primary goal for your piece of content before you use it.
Leverage group boards. Group boards are similar to regular Pinterest boards, and the only difference is that they have multiple contributors. This is fabulous because for each new contributor; all of the board’s pins will be visible to the members who follow all of their boards. This will help increase your reach together with the chance of gaining more followers or re-pins.