Many would acknowledge that Twitter is a powerful business tool – provided you know how to use it correctly. Be proactive on Twitter if you are keen to derive utmost benefits. Here are 20 ways to promote yourself on twitter:
- Provide interesting and informative content within the permitted 140 characters. If you learn to convey an attention-grabbing crisp message in a space that small, you achieve more attention.
- Identify your audience. Your messages should be appreciated by your target audience. Be choosy in what you share and always remember who is reading.
- The secret to succeeding on Twitter lies in your sharing. Share everything that is noteworthy, share information, humor and fun and also share links.
- Do not share merely because you have to share. There should be a purpose behind sharing. The person with whom your share must benefit. Act smart.
- A picture is worth a thousand words. People are fond of visuals. But make sure the picture is relevant, and clear. Nothing can be worse than irrelevant or badly shot pictures.
- Make sure you have permission to share. There are rules and you cannot share anything on the web as per your whims. Some things can go viral while others should not.
- Make short amusing videos. Your videos can be educational and purposeful. The video should not last more than two minutes. Short videos can be quite effective than long ones.
- Use Twitter to cultivate good friends, not mere connections. It is not how many followers you have. It’s how many actually tweet back at you, or retweet.
- Tweet to show the world you are serious about your business. Your reputation will endure long “if you build it with bricks instead of sand”.
- Of course, Twitter is a fun place to hang out but not a place to fool around. Ignore the tomfoolery particularly during business hours.
- Make an offer for a book, or a seminar, or a new product. Be persuasive but not overly abrasive. Make your tweets delightful – show pictures, videos and crisp messages.
- Hold a contest and make it fun-filled and exciting. Make the prize worthwhile lest people turn away.
- Mention about your various blogs. Establish your authority as your industry leader. Educate people about your business.
- Talk about your business objectives. When you write about your goals, others will be inspired to post theirs. Sharing similar goals can lead to innovative ideas.
- Narrate an engrossing story. Try to tell your story in 140 characters. Or… tell the title and the first four words and direct the reader to your blog for the rest.
- Be regular and active on Twitter. Show up every day, at specific times. Be there when you know your audience is going to be there.
- Ask a thought-provoking question. Or seek help and information. People are eager to share their thoughts
- Become part of Twitter Chat or Party. You will meet lots of new people, and have a great following.
- Become the connector by introducing people you know to others.
- Be yourself and never lose your individuality. You can have more than one Twitter account, in which you can offer different kinds of content