Most of the nonprofit organizations do not have time or infrastructure to regularly research the social media due to which they lag behind in the learning curve and fail to get the full benefits of social media platforms. Since nonprofits operate critical missions with limited budgets, they have to innovate constantly with their minimum facility for maximum utilization. Some of the low-cost social media strategy for nonprofits is as follows.
The biggest mistake nonprofits do is not appreciating the contribution given by big corporate houses. Corporate sponsors who donate big, love to be talked among the community which they deserve so make it a point to go to their Facebook page and blogs and your own social media channels and post thank you messages. This strategy is useful for nonprofits because senior executives of corporate read their company blogs which in turn will help you to get repeat sponsorship.
Create a page in Wikipedia, which is an online encyclopedia which contains consumer-generated and edited contents. Wikipedia offers nonprofit organizations greater visibility in the web and also create profiles in all social media platforms.
Nonprofit organizations need not own a social media presence for fundraising they can empower their supporters to collect funds on their behalf through their social media page. This strategy has been proven to generate real donations for nonprofits. You can ask your supporters to add a story about your nonprofit organization and why they are passionate about this nonprofit. Also ask them to share the page through social media and emails. Building an audience for social media and getting responses from them makes your nonprofits more visible in the digital world.
Nonprofits can use social media to tap internal expertise if you have a nationwide presence. It can be used to get advice, share practices and find experts for various projects using a closed group in social media. Always keep your supporters engaged because if you do not interact with them they will stop participating with you. Choose a handful of loyal supporters and request them to take part in your social media efforts so that you can make them do the interacting part on your behalf.