Content Marketing and Social Media Strategies

Content Marketing and Social Media Strategies

Content marketing is a strategy in marketing, which is done by creating valuable, consistent and relevant contents for distribution to attract target customers and change the consumers buying behavior. Content marketing can also be termed as the art of communication with your prospects and customers without selling your products and services. It so done by constantly feeding valuable information about your product so that customers become more intelligent and reward us with their business and loyalty. Content marketing can be done in various ways like news, white papers, videos, info graphics, e-books, case studies, question and answer articles, how to guides and images. Content Marketing and Social Media Strategies are interlinked because social media platforms have the ability to amplify the contents distributed in other online platforms.

Social Media platforms help your content marketing efforts by putting your contents in front of new and prospective customers, which are relevant to your business. Even if your social media audience is big or small it helps to amplify your content so that it reaches the new audience at a relatively low cost. Since social media, platforms have different targeting levels and targeting across all these platforms can help you to find the right audience so that you can create buzz around your contents and keep the traffic flow to your site consistent. The role of social media is not just for content distribution but to target potential buyers in those channels and this can be achieved using the following tactics.

  • Creating valuable and relevant contents like blogs posts, guides and e-books
  • Sharing all these contents in social media platforms
  • Analyzing which content is popular after studying the network activity
  • Promoting those popular contents in social media platforms
  • Targeting those visitors and leads that have shown interest in your contents in social media via social advertising.
  • Social advertising helps you to gain maximum returns on your content marketing investment.

Content Marketing and Social Media Strategies should not consider as separate entity and it should be considered as one. Social media should be integrated into all the marketing strategies being adopted by the company to increase the distribution of your contents.